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WIFA Waves Episode 28 | Lisa Dougherty

WIFA Waves Episode 28 | Lisa Dougherty

female podcast fitness education for women by women health and wellness lisa dougherty medfit medfit network medical fitness podcast the women in fitness association wellness wifa wifa waves women women empowering women women in business women in fitness women in fitness association women supporting women women's health women's health month May 28, 2021

On this episode of WIFA Waves, Jennifer and Lindsey close out Women’s Health Month with Lisa Dougherty. Lisa is a leading pioneer and mover and shaker in the medical fitness space. She is the founder of MedFit Network and Medfit Education Foundation. In addition to being a Certified Personal Trainer through the American Council on Exercise, she has many specialty certifications to work with those with medical conditions, post-surgical/rehab as well as pre-& postpartum fitness, and has been a Medical Fitness Specialist for over 20 years.

In this episode, you will hear Lisa’s passion for helping others, as well as her own personal story that inspired her to start MedFit Network. She shares how her hard work paid off, her hopes for the advancement of women in the medical fitness space, as well as how MedFit Network has partnered with WIFA to share these resources with our audience. 

Listen to the full episode for all of this and more!

Never miss an episode! Subscribe to WIFA Waves on Spotify and Apple Music!

Join and learn more about MedFit Network here!
Learn more and register for the MedFit Classroom courses mentioned in this podcast here!

Read the full transcript below! ⬇

Lindsey Rainwater 0:14
The WIFA Team is proud to bring you WIFA Waves, the sound waves of your career and the F-words, the taboo stops here. Let's tackle the tough issues together. Hi, my name is Lindsay rainwater. I am the founder and CEO of the women and fitness Association. We believe that storytelling has a magical way of connecting us all. We give a voice to tough topics and break down any fear of being alone. WIFA Waves is the podcast devoted to the sound waves of your career giving voice to our global community. Please also enjoy our newest addition to our podcast family, F-words. We highlight the taboo topics and feature words like fertility, finance, facelift and fillers, we're gonna break down any tough issues that we might face together. Enjoy today's episode of WIFA Waves and F-words.

Today on the WIFA Waves podcast, we are fortunate enough to be joined by Lisa Dougherty. She has been in the industry for 22 plus years. She joins us from California. We're so happy that many many years ago, she started an organization called MedFit, Education Foundation. And really that's been her life. You know, for quite some time and the work that she's doing in the the chronic space specific to personal care and really partnering with people to heal their lives. I'm excited to chat more with her about her purpose and why she's here and her story around WIFA, so welcome to the podcast, Lisa.

Lisa Dougherty 2:13
Thank you for having me.

Lindsey Rainwater 2:15
Yeah, absolutely. We always start the podcast with your, your WIFA story to give our guests or excuse me, our audience the opportunity to hear about your WIFA story. So tell us a little bit about how you got introduced to WIFA.

Lisa Dougherty 2:29
Well, I got introduced to you, Lindsey, by Bill McBride, who's been on my advisory board since I started this project. And he thought that us two women leading nonprofits should know each other. And that's how we met. And now with COVID and post pandemic, I thought it would be great to reconnect, because I feel a wonderful opportunity for women in the fitness industry to get into the medical fitness space. This is the emerging space, it has the biggest growth potential. And I would love to see more women in this space, the fitness industry has always been male dominated. And I've been kind of alone in my charge and the chronic disease and exercise specialist as a woman. Yeah, he's 20 years. And I'd like to see more of us.

Lindsey Rainwater 3:25

Jennifer Halsall 3:28
A-women, we need to change that as well.

Lindsey Rainwater 3:35
I think medical fitness is is still pretty, pretty new, like it's been around a long time. But it's really kind of breaking out at this moment in terms of a people understanding that there's a real need for it. And there are real real options for you the fitness professional in terms of going into that area, what's the scope of medical fitness for fitness professional?

Lisa Dougherty 4:04
You know, that's a great question. Interestingly enough, a lot of trainers are already working in this space, they just don't know it's called that. Working with someone over 50 you probably need to know you know, medical things. If you're working with someone who's had a surgery, if someone's been diagnosed with hypertension or pre diabetes, those are people that you need to know medical stuff about. So you're already in the space. We are still facing a chronic disease, obesity, opioid and mental health crisis. And I think this is the blue ocean for this professionals to get into. I don't think it's going to be about glutes and abs anymore, maybe for some people, but I think it's going to be about health and wellness. And one of the things that I've seen lacking in our industry is enough education to be a respected part of the healthcare continuum. And if there is any education, which I've taken some, there hasn't been any continued education. So a lot of our education has been one and done. So this is where I see it's a great time for us to elevate and be part of healthcare.

Jennifer Halsall 5:20
Absolutely, like, if you look at the, if you look at the demographic all over the world where we're an aging population, in many, many countries, so to be relevant as a fitness professional, this needs to be in your toolbox. Really cool. I think we're going to dive more into that later. But we also always like to find out a little bit about the young Lisa. So can you tell us a little bit more about childhood, your first memory or what what what you remember your what your parents told you that you were like, and how that still, that you still manifest that part of you today?

Lisa Dougherty 6:07
Well, let's see. Um, I, my father always told me that I was a special person that I was going to do something to change the world ever since I was a little girl. And, you know, I thought, Wow, that's a really big thing to do when you're really little. But you know, I've always been a self starter. I was the little girl with a lemonade stand on the corner. I organized the show in grade school. I was the editor of the school newspaper in junior high school, I managed to the varsity football team. I did all the bookkeeping got their uniforms claimed. And according to my yearbook, I had the best parties in high school. So yeah, nice organizing, and so forth. And my dad always encouraged me along the way. And, you know, it was really great. For a good 25-30 years before he passed a cancer. He and I would speak every Sunday, he lived in Florida, my parents got divorced when I was 13. And we were in California. And we had what was called our fireside chat, even though near fireplace, but that's what he called it, and just asked how my week went. And, you know, I would tell him things I was aspiring to do or wanting to do, or things that I failed, and to get as advice on what I should have done differently. And a great thing about my dad is that, you know, when I failed or anything, he never judged it, he would pick me up off the ground and say, Well, here's what you could do better, or this is why you failed. And you know what I think 25 years of coaching from a man that I really looked up to every week, was just a wonderful gift. That really made me the woman I am today and to watch him battle cancer four times, keep a positive attitude and never give up. Made me I think the person I am today, huh?

Lindsey Rainwater 8:09
Wow, Lisa, that's, uh, I can relate actually, to a lot of what you're saying about your relationship with your dad. And I just I think that's, it's so magical to be able to have a parent that you can share openly with that in that way and be championed and challenged. And it's incredibly formative. And I would imagine you could look back at your career highlights over the last couple of decades and pinpoint the places where you're like that was totally influenced by him. Can you share with us like some career highlights that you've had over the last couple decades?

Lisa Dougherty 8:43
Wow. Um, so changing careers in my 30s. That was I was in the securities industry, stocks and bonds Wall Street for the first 14 years. My dad was battling his second cancer at the time. And I had the opportunity to quit my job and go back to school. I was married at the time, my husband was a contractor got a very big contract with the Getty Museum to do the museum was a million dollar contract worth, you know, in our early 30s. And I'm like, okay, you know, I was really good at what I did. I got a lot of awards, I had a lot of respect, I made a lot of money. And I had the chance to go and do whatever I wanted to because I kind of fell into this career out of high school I didn't pick this as I didn't grow up say I want to be in the stock market. I never said that. Um, so I left was really scary. And went back to school, UC Irvine had a two year fitness instructor program. And I always knew I wanted to help people, and with their money was really stressful. And I believed in fitness and wellness because that's how I live my life and I was inspired by my dad. And so going back to school at 35 When I haven't studied or a book or taken an exam since high school, a fast paced accelerated University program was very formidable. And, you know, my dad encouraged me the whole time. You know, I'm like, I forget how to study, you know, and so forth. I would say another career highlight, and I'm going to leave a big gap there is me founding a med fit network in 2013. And that was inspired by a couple different things. I won't go into too much cuz I know you're probably asking these questions later. One was, I saw that there was a need for a pelvic registry of fitness and health, allied health care professionals who had services for people that have cancer, diabetes, Parkinson's did that, because I always had a hard time trying to find help from my dad and I was getting reached out to. So in addition to being a full time personal trainer, and having trainers work for me, I went on to start another organization, like, you know, I had that time. And, you know, talk to him about it. And he kept saying, you know, one day we're going to be on TV, I'm going to see you on TV for, for doing this medfit network. And I would say to him, Dad, I don't want to be on TV and really shy, I'm just doing it because it needs to be done. And bittersweet. A week after my dad died, I was acknowledged by the White House, the Obama administration as a champion of change, for creating this project. And, you know, to be honest with you, ladies, when I got that acknowledgement, I didn't even feel it. I mean, my dad died. Seriously, it was like seven days earlier. And I was just so numb, I couldn't even feel and I kept saying kind of wish this would have came eight days earlier. But he can, because my whole life, he kept saying, you know, you're gonna do something special, we're gonna do something special. And then I was acknowledged right after he died. So I still don't know what to make of it in my life. And that's a very personal, what I'm sharing with you. And so then, as I did this project, I found out there wasn't enough people to be in this registry, that the amount of people that we needed if there wasn't enough educated people. So I'm a problem solver. And I'm an organizer. And I'm a collaborator, and I'm at gathering people. So I started yet another organization and not for profit. And this whole projects been not for profit, I never did it for profit, I did it because I thought someone in our industry needed to step up and do something like this. And I think everybody was trying to figure out how they were going to monetize it. And so they just were frozen on how to do it. And I never cared about that. So it was very easy for me to reach out for help to get people to do it. Because there was nothing in it for me. And I was doing till there's nothing for you, or industry, it's to help people. So I started the Medford Education Foundation, starting a nonprofit, I don't know, you guys are probably understand this. It's like 30 pages of paperwork and attachments. And you got to wait. I don't know, 18 months for approval. And I think it literally took you know, 17 months and 28 days to get approved. And start a foundation, having a network and still being a personal trainer, I would say would be the greatest highlights of my career the past, you know, 20 years. Wow.

Jennifer Halsall 13:19
Well, we're going to, we're going to jump back into into your first career for a second because that that's crazy. Like, you ended up on Wall Street, but you didn't mean to. And if you think about it, the people who like clawed their way onto Wall Street. It's just you're the you're the victim of your own abilities, I think. I think so i think you're right. So what was that your first job? stumbling into? Okay, tell us about how you stumbled on Wall Street.

Lisa Dougherty 14:02
Oh, anyways, when I graduated high school, I, unlike a lot of kids, I had no idea of what I wanted to do in my life. And you know, my dad was always take your time, there's no hurry. My gosh, you're 18 you know, and I wanted to do something that summer and my mom knew someone at Dean Witter, which was a stock securities company. So I was a summer job as a receptionist. And I was was to give me time to think about what I wanted to do with my life that summer. And I went into this office and I saw how disorganized that they were. And you know, from the mail system to communication to reports to, you know, offering new stock offerings and personality was going there. I just started cleaning things up organizing them, and I think they were dumbfounded that I was 18. I have no interest Straight, I just saw like it was a big mess. And I just went in to start organizing the office. And they did not want me to leave. So because I didn't know what I wanted to do, and I felt so needed, and I stayed, and I got a pay raise, I got promoted, I'm still deciding, you know, I'm 19. Now what I want to do here, I'm 20, what do I want to do? 21 I kept promoting, getting up there. And, you know, I learned that even without a college education or any experience in industry or field, if you go on your work hard, and you try to learn what it is that's happening, that it pays off, I mean, maybe times a desert. But for me, I found that applying yourself and not giving up again, that's my dad's personality that I just worked my way up, and so hard work paid off for me.

Jennifer Halsall 15:58
That's really an incredible story. And it's also I mean, your your ability to assess the situation and your drive to fix it. And I mean, that that's, that's the really, truly rare quality that I keep on hearing is the red line. Through your stories, you see a need, you find a way.

Lisa Dougherty 16:18
I was acknowledged as sales assistance and affirm that had 10,000 employees love to New York, I met with the CEO. And I was also one of the very first sales assistants that in my industry, brokers would be paid an upfront fee to go and work at Merrill Lynch or Smith, Barney. And they usually got a year's pay to go and change firms and they would bring their book of clients. I was the first sales assistant I know of in the history that I got paid at a whole upfront salary to change firms. And move, Kearney and I know a lot of the gals because my position was moved mostly covered by females assistance. A lot of them were upset and jealous that I got that opportunity. But I watched them when it was, you know, we got done at work at 330. They all left. I was the only one gal on the office after 3:30 it'd be dead as doorknobs and I'd be there finally working doing something And so again, you get what you work for.

Lindsey Rainwater 17:27
Mm hmm. That's amazing. A full salary on Friday. You're badass Lisa. Oh, my gosh. Okay, so next May we're recording right now in April, May is Women's Health Month. And the the thing your mover and shaker in medical fitness. So you've seen a lot of stuff? You've heard a lot of stuff, I'm sure. Is there anything that you've come across about women's health specifically that you would want to share?

Lisa Dougherty 18:01
Well, you know, it's interesting, because through the the people that I've met in the fitness industry, other women, I've learned that a lot of our education is based on men, and a certain, you know, size and weight man a lot of our exercise prescription. And this goes with all the certifying bodies was based on research for men. I didn't know that. And why would I know that or not know that or expect anything, you know, other than that. So there's a lot of research about women. And I think, just carrying a woman through her life from a teenager through when she's post menopause, that there's exercise, what I've learned, tailor to their hormonal changes through their life is just so important. And can help them stay fit. They're not the same as a man. They shouldn't be trained like a man. We have babies. So we get pregnant, we have postpartum, some women battled depression. It's huge trauma to the pelvic floor. It is a medical thing. They should be getting PT afterwards. And we're just like we have a baby and get back to work. These women are going through menopause and our generation of mothers didn't my mom didn't tell me anything about menopause. I don't even think they even talked her mom even talked about having periods or anything. It's just women didn't talk about any of that stuff. And now women these days, we want to know and we are talking about those things, and to each other, and to some of the older women that are more open to talking about it. So I see a whole generation of knowledge and education, to that's going to change our healthcare in our industry as well.

Lindsey Rainwater 19:58
Oh, this is something Jen and I get into Really hopped up on really fired up about really fired up about because I yeah, I have I did a whole study of on myself of training with my cycle with my hormone cycle. And 100% different than trading how I've always been taught to trade. And it I can't believe it took 37 years or you know, those, it nobody talks about that enough yet at all.

Lisa Dougherty 20:32
You know, as a trainer for 22 years, when I was in my late 40s, I was working with women in their 50s. And so I was watching them go, some of them go through the change of life. And they would do a workout with me exactly saying they didn't change their diet, and they started getting a body fat. And I'm like, Oh my gosh, you know is that's what's in store for me. And what I've learned and just on my own because there was no education, then I started having them do more strength training than on all aerobic queens. I was an aerobic queen. That's pretty much all I did. I was a very slight I weighed 105 pounds. I think I'm almost 120 now but I'm muscle. And that's something I've put on in the last decade, I've changed my training from being the aerobic queen to strength training three or four times a week, and doing aerobics. So it's just learning that and we have great education from the MedFit education foundation on menopause and prenatal postpartum. But I think it's fantastic.

Jennifer Halsall 21:39
I think we have to just continue to have these conversations because I think it's not just healthcare that's going to change the more we talk about women's health, the world is going to change when we start talking about women's health, like I I have had so many conversations with with women just because I'm open to talk me about the struggles I have with my cycle. And I haven't I haven't spoken to many women that were just like, yeah, I have a, you know, on the clock cycle, that's just, you know, no problems. It's pretty light easy. Like there's, you know, cycle Schmeichel like nobody says this and yet, and yet we we are expected to act like men like we don't have our cycles out in the world. And I'm no I also notice that I'm in the in the PERI menopausal state but I notice as my hormones shift over the course of the month slight isn't may be comparatively but I'm so much better at different tasks on different phases in my cycle it's it's not just physical adaptation, but it's mental and emotional adaptation as well and and the more we learn about it, the more we can really harness these female superpowers that like the in in previous generations when when women were really in communities together that these were conversations that that were and skills that were really knowledge that was passed down anyway, I'm on a tangent,

Lisa Dougherty 23:29
Rabbit hole!

Jennifer Halsall 23:32
So, talk about what what's exciting, that you know now about the advancements in women's health because of the work that you're doing with the medical fitness.

Lisa Dougherty 23:48
You know, I think just having more education available, you know, us women, I think we're natural healers, I mean, if you go through history, before there was medical doctors, whenever medical started in the 50s, or whatever, it's been the network that the healers, and everything so I think we have that innate ability. I think we have more compassion and intuition and sensitivity. So I just not only in the women's health space, but in the medical fitness space. where, you know, I've worked with children with autism, I've worked with a lady diagnosed with Alzheimer's. I've worked with a woman with multiple sclerosis, breast cancer survivors. And I think just getting this education as a woman and being able to help a child, older woman diagnosed with Alzheimer's, someone who's had breast cancer and maybe she wants to go back and you know date and feel good about her body. Again, it's not she's not training for anything that's specific. She's training because she wants to feel good about herself. And the one with Alzheimer's wants to be able to dress herself. So her husband doesn't have to, and the kids with autism, the little girl wants to fit in. Now, as you can see, I get emotional about it. I really believe in this project, I really think this education is needed. And I think we need to educate an army. And I'll quote Jennifer on that, is that, you know, we keep waiting for Oh, well, let's wait till we do all this research, and we get the education perfect here, you what we need to just get here right now and get people. And then while they're out there, we'll learn from them. And then we can make level two. And then everybody comes in at level two, and we bring the people up from one to two, and we keep them, you know, building up there and not just wait to hear, that's what our industry I feel like has been doing for 30 years, let's just jump in and do it. And, you know, I was really fortunate I have a couple clients, they're both cancer survivors has been wife. And they gave a very large private donation to my foundation, last January, and this January, because they knew the education that I went through 17 years ago, all these chronic diseases and exercise specialist courses were all shelved. And then who that I thought this education was important. So they gave me this wonderful gift, bring all this education back in more, and then bring it up to the world. So it's a family in Newport Beach, they want nothing in return. They just want this education out there. And so I'm their beacon to get it out there.

Jennifer Halsall 26:40
You're the channel. Channel. Yeah. Yeah, I think I think it's really important just because I've heard your story in a few times, we're making connections across the world with the medical fitness courses right now, but the way that you've gone about and created the courses, I think is really important for people to know, because I think it's really unique. And it's really special. So, you know, you talk a lot about it's the content, but there's also a story element that I think people should really know about, because that's totally unique. nobody's doing it.

Lisa Dougherty 27:22
You know, that is true. And speaking with Julian over at Europe Active, he's been through a couple courses. And you know, his first feedback to me was, well, there's real people in these courses, real people who have the condition, there's real people that are demonstrating the exercises. And so you know, it was important for me to create these courses. By the way, there are a minimum of 10 hours. That's what our industry deems as a specialist. Now, to me, that bar is pretty low for an industry. If you go to a doctor, if they went to a 10 hour dermatology course they wouldn't become a dermatologist, but that's where the bar so these courses are minimum 10 up to 20. I asked I interviewed a lot of people, I just shows two people yesterday for one for the bariatric and metabolic fitness specialists and one for the youth fitness specialist. But when I approached all these authors, I said not only do I want to you know PowerPoint education, deep dive into the thing I want are people interviewed who have this condition like for Parkinson's, I'll give that example. You know, the gal who did the Parkinson's course, she interviewed different people that got diagnosed with Parkinson's at different ages, different genders, different ethnicities, as well. she interviewed the caregiver, so that as a trainer, when the caregiver drops off the Parkinson's client, you know, what they're facing, and their health is important too. she interviewed the doctors that the people with Parkinson's go to the occupational therapist, the speech therapist. So it was very immersive. So you're you're learning and then you're gonna meet the person that you're going to work with, or you're going to meet their spouse or their child. And I thought that was really important. In addition to that, I asked all the authors to consider the new norm of fitness which could be Virtual Training, telehealth, outdoor programming. So that the today's trainer, truly that today's trainer is equipped with any type of exercise program they need for that population. I also asked them to include a business component. One of the things I've learned just personally in the industry in this project is that the average trainer lasts about two years. They just know how to run a business. They're excited about being getting into fitness and helping people and there's a book called The E myth and In the greatest part of it as I talk about just because you like to bake doesn't mean you know how to open a bakery, and be successful at having a bakery. So trainers like being fit. So there's a great turnover in our industry. And so the last thing I want with this education is someone to become a, you know, cancer specialists or Parkinson's specialist and fail in two years because they don't know how to run a business, and what a waste of education and potential so all these authors are showing the trainer How do you market yourself as an arthritis fitness specialist? What medical and health organizations would you approach, here's a packet that you would take to OBGYN, if you're a prenatal fitness specialist. Here's the curriculum of the course that you've taken. So you could show the GYN that this is what you've learned, here are some handouts for the GYN to tell them why their patients eyes. And here's some handouts to give to the gal who's pregnant to tell her why it's good for her baby for her to exercise. So they're, they're looking at and of, you know, how you interact with the client, the parent, the doctor, how you would approach a surgeon, if you're like a joint replacement fitness specialist, how you approach a physical therapist. So all these courses are really thought out at, they're actually like a little mini career that you could start out. And it's a new business service and a program that you can offer. I've been to so many events and taking courses that I just learned something, I don't know what to do with it. So I want this to be like, here's the thing that you're going to start, this is a new business, that you're going to start and help your community and you're going to market yourself. And what we do with these courses, is when someone passes the exam, we do a boosted Facebook post in their zip code. And we announced that this person is now available in their city. And my foundation is anywhere anywhere in the fitness industry that's paying for me to get boosted in my zip code. And I'm a trainer. And again, I want this project I did this project, because it needs to be done. Yeah.

Lindsey Rainwater 32:13
Yeah. Lisa, I love how comprehensive what you offer us, especially the the the personal stories, and then also the business application side of it. It's such an important Miss for trainers that they so oftentimes rely on the facility they're affiliated with to get their business training. And it's just not enough. And it's an A lot of times we're trainers are creatives, right, they want to focus on training. And so the business part of it is something they're not as interested in. And it's not really a choice, in my opinion, it's something that you need to be compassionate about. So you can be successful long term. And I just I really appreciate the attention to detail, it really goes back to the opportunity to partner with women on their whether it's the reproductive health site, you know, if you can really partner with a woman on her, her hormonal journey, you can build a relationship with her. And if you're trained to do that, it's a completely different I can't even tell you how many female trainers I've worked with that don't know how to work with me when I'm pregnant. And I'm like, unless and like so. And then they know once they've had a baby, but they've never received formal training. not okay.

Lisa Dougherty 33:34
Right. And you know, I want to add on with all these courses. In order to keep this specialist title on the med fit network, you have to do 10 hours of relevant continuing education. So if you're a prenatal postpartum fitness specialist, every two years you have to do again, I'm setting the bar low right now, but that's where our industry is. You got to do 10 hours on prenatal and post party we can't do zoom a Goldwater exercise you to do prenatal fitness, you got to stick dates. Can you imagine if your colleges didn't do continuing education on call. So that's our industry doesn't have any relevant continuing education in place either. So no one in the fitness industry is going to require this. But the MedFit network is if you're going to be on this network and on this registry, gotta do Con Ed. And I'm gonna we're gonna force that because otherwise, we'll never be respected by the whole community. Because there's no barrier to entry to our industry. Anybody can call themselves a personal trainer if they have some muscles. And that puts a burden on the consumer. And it makes the doctor uncomfortable. And I want to change that paradigm in my lifetime if possible.

Jennifer Halsall 34:47
We're right there with you. We're at we're at your side at the charge definitely. Now, when it one of the one of the important reasons that we're that we're scheduling this podcast now is because we're collaborating for Women's Health Month. And we're really helping you feature some of the some of the courses that help fitness professionals support women's health. So can you can you tell us a little bit about the courses that we are, that we're going to be promoting?

Lisa Dougherty 35:27
Sure. One is a man applause course. Deborah Atkinson is the author of the course. And I would say she would be the go to expert in our industry. And I met her a few years ago, she spoke at my event. And I said, you know, what, we really need a, you know, course, out there on hormones, to really have a trainer or help someone through the phases of parry through post. Yeah, because there is a difference parry through post. And so her course is awesome, I've been through it. The other one, I'm going to say is a teaser course, it's three and a half hours on prenatal postpartum. I'm the author because of COVID had issues with interviewing and everything, but we wanted to get out at least some of the education and she's working on the big course that'll be due this summer. So it's a teaser force, three and a half hours, it'll get you educated and give you a flavor of how we want you to do a deeper dive into this and be a specialist in this area. It's so rewarding to work with, you know, like Lindsay said, for how a new mom, someone who just got pregnant and take them through their journey. I've trained many women up to like the week before they gave birth. And their birth was much easier. They were much happier, their body bounce back. And they I think they felt more confident to be a mom, because they felt physically stronger. And I think that turns into mental stronger. And it just made them so much more prepared to be a mom.

Jennifer Halsall 37:06
This is really exciting. I'm happy that we have kind of the the bookends of the of the fertility cycle for women.

Lindsey Rainwater 37:20
Yeah, absolutely. Absolutely. Well, Lisa, one of the things that we like to do to tie a bow on our podcast is to ask some really fun, rapid fire questions. And then of course, spend some time telling our listeners where they can find you and how to reach you. So let's switch gears a little bit to some fun, rapid fire questions. And then we'll wrap up with your contact info. How's that sound? Sounds good. Okay, I'm going to kick this off here. So do you have a song that you would consider your walk up song that gets you so amped and pumped reliably every time?

Lisa Dougherty 38:01
I'm every woman, Whitney Houston.

Lindsey Rainwater 38:05
That is such a good one! You know, like, instantly stuck on my head now.

Lisa Dougherty 38:11
For the last you know, I don't know, decades. So that gets me going.

Jennifer Halsall 38:12
It's an anthem is what it is. Okay, I'm gonna go with book recommendations. What are you reading now?

Lisa Dougherty 38:30
Who, Not How. And it's about teamwork. In turning, find out who can help you achieve the goal, not trying to figure out how you can do it. And that's how I've done this whole project, not how I could do it, but who can I find to help me achieve this mission? And I love this book. I'm reading it right now.

Lindsey Rainwater 38:58
Very well prompted there. Yeah. Okay. Um, do you have a favorite beauty regimen or thing that you do on a daily basis? That feels like a really nurturing act of self care?

Jennifer Halsall 39:11
Well, I don't know about daily basis. But, you know, at least a couple of weeks. I do. You know, facial was no fun. You know, I try to get my toes done. I was getting weekly massages before COVID. And that was in it. I'll say that was an investment in my body because you know, massages are something that people go I'll do like once a month, but you know, the pressure and there's a good pressure that I'm under that I really felt that that was restorative. So I look forward to going back to getting a weekly massage. 

Jennifer Halsall
kay my last question is now you mentioned few times you're an organizer and wcan see in your office, nobody else can. It does really look like everything is almost perpendicular to each other. Do you have a junk drawer?

Lisa Dougherty
is so funny. have bunch of crap on my desk. like little things. like speed racer. Hwas my cartoon boyfriend growing up. So I still have the Mach 5 on my desk. like all my little things. I like Britto, he's an artist. Those to me would say would be the little junky things, but I wouldn't say a have a drawer.

Jennifer Halsall
okay, well that's goodI've got Home Edit ambitions, so I just wanted to know that someone's living it already.

Lindsey Rainwater
Well Lisa, t
ell everyone where they can find you online.

Lisa Dougherty
ight, well is the web site where professionals can join. And I think we have special offer for WIFA. MedFit Classroom is where you can find all of those courses was talking about, think there's about eleven of the thirty available right now, but they're all going to come out this year, And you'll also see our webinars we've been doing weekly webinars for four
years, so you can find our webinar courses on

Lindsey Rainwater
magical. Well thank you for spending time with us today.
know that we will be able to help each other, you know in the future.
Women everywhere deserve the opportunity to look really closely at these
topics, and people everywhere. So I feel excited that our collaboration can help expand the bandwidth of your network. 
So thank you for your time today. 


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