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Feature Friday

Dec 21, 2018

WIFA is proud to feature two lovely ladies that are doing great things. Read on to learn about WIFA members, Jennifer Urmston Lowe and Jani Roberts!

Jennifer Urmston Lowe has been with Sports & Fitness Insurance (SFIC) as a licensed insurance agent insuring health clubs and fitness centers since 1998. Jennifer helped her father, John Urmston, found the IHRSA Insurance Program for Property and Casualty Insurance in 1999. She has functioned as SFIC’s National Account Manager since then. Jennifer is a founding member of the Advisory Board of the Association of Fitness Studios. Prior to joining SFIC, Jennifer was the General Manager of two personal training fitness centers and three corporate wellness centers in the Charlotte, NC market. She become certified as a personal trainer in 1995 and has conducted thousands of training sessions and managed a staff of personal trainers. Jennifer Graduated from the University of North Carolina at Chapel Hill with a Bachelor of Science in Business Administration. As the daughter of John Urmston, former Chief Operating Officer of Nautilus, Chairman of the Fitness Products Counsel and Member of the President’s Counsel on Fitness, Jennifer grew up in the industry and began attending Nautilus Seminars in the 1980s.

Connect with Jennifer here!


Jani Roberts is the Co-Founder and Co-CEO of Alignment Essentials, a health and wellness company spanning the fitness, self-improvement, and mindfulness spaces.  She is the creator of the Warrior® Workout, Moving Meditations™, Inspirational Conversations™ and all of the Alignment Essentials programming content. Jani has over 35 years of experience in the health and wellness field. She owned and operated a large gym franchise in Florida where she specialized in health and wellness related services, products, and preventative health education, and she now owns a private boutique studio offering personal training, small group fitness classes, and private nutrition and health coaching. Before launching her own brand, Jani was one of the original master trainers for another world-renowned fitness format. During her 11 years with that company, she literally trained hundreds of thousands of instructors around the world. and she was the featured choreographer and performer on numerous training DVDs. Before that, Jani danced professionally for many years. She is a graduate of the American Academy of Nutrition, and is a past presenter at IDEA, SCW, Rimini, IHRSA, CAN FIT PRO, AAAI, Lifetime EMPOWER Events, Fitness Fusion, FILEX, Nike, and Adidas. She holds certifications from ACE, AFAA and NASM. Jani travels extensively as a speaker and presenter sharing her Alignment Essentials wellness tools and helping people find more joy in their lives. In addition to numerous awards she has received over the years, Jani was recently nominated as the Most Inspiring Instructor to be awarded at the 2018 National Fitness Day events, and Moving Meditations™ was nominated for Hottest New Fitness Trend.

 Connect with Jani here!