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Feature Friday

blog feature friday the women in fitness association wifa women women in fitness association women leaders womeninfitnessassociation Oct 26, 2018

WIFA is proud to feature two lovely ladies that are doing great things. Read on to learn about, WIFA members, Marisa Hoff and Valorie Gutzman.

I have had the opportunity to be a part of the health & fitness industry for the last eight years and I love it! I have been an intricate part of creating a new business, which has challenged me to grow in ways I had not expected...both personally and professionally! The skills that I have acquired ranging from sales, to customer service to leadership and management, to finances will help me to continue making a difference. I am passionate about exceeding my own expectations and those of others!


Connect with Marisa Hoff here!

I am Valorie and I am a Controller and Senior Level Financial Executive overseeing financial operations of high growth businesses in the real estate, construction, and property management industries as well as in the franchise business niche. I have directed financial operations for businesses with over $90M in revenue and over 100 separate entities requiring financial accounting. I am motivated and versatile with the skills to adapt to different industries and their varying financial needs. I have demonstrated acuity in financial reporting and analysis, developing processes that dramatically improve efficiency, cash management, and cost and risk containment. I am a focused and driven leader with solid analytical and management skills, demonstrating talents in directing the resolution of prior year tax issues and solving the mysteries behind complex financial discrepancies. Other notable areas of expertise include contract negotiation, tax preparation for multiple entities, complex business structures, and internal and external audit processes. Reach out to connect with me to learn more about me and the world of a financial professional.


Connect with Valorie Gutzman here!