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WIFA™ and TeamUp Partner for Women's History Month

corporate partner international women's day press release Mar 06, 2023

TeamUp fitness management software and the Women in Fitness Association (WIFA) are celebrating Women’s History Month and International Women’s Day by announcing their new strategic partnership and commitment to empowering female fitness business owners. March marks a special occasion for reflection and recognition of the achievements women throughout our history have made.

In the fitness industry, the lack of opportunity for female leadership has long been a challenge. In 2022, WIFA launched a global study that revealed 70 percent of men surveyed are self-employed gym owners, while only 29 percent of women are, and 27 percent of women surveyed cited their path to becoming a leader was more difficult because of their gender. WIFA have made it their mission to not only advocate for more opportunities for women in fitness, but to provide education, support, and resources for women to develop personally and professionally in the fitness industry.

TeamUp, a global booking management software whose largest customer base is predominantly female, has recognized the tremendous efforts WIFA is doing to propel women in fitness forward and is joining the WIFA community to provide additional support for its members and increase membership within its TeamUp community.

“As a woman in the fitness industry, it’s abundantly clear that there is a great need to increase the opportunities for females in roles of ownership, education, and leadership. Having more advocacy and platforms for the females in our industry today means more and better opportunities for future generations. WIFA’s aim to see more women in the boardroom and give all females in fitness a voice, is an initiative we at TeamUp are proud to champion and support.” Jessica Armstrong, TeamUp Community and Partnerships Manager.

“We admire TeamUp’s commitment and investment to empower all women in fitness to achieve their goals. Together, we hope to foster career growth for our shared communities through providing WIFA membership opportunities, hosting open networking events, and sharing tools and resources that promote personal and professional development.” Sharnae Ellis | Community Health and Wellness Program Manager at the American Council on Exercise

To kick off the partnership and celebrate Women’s Month, TeamUp is sponsoring 15 female fitness business owners to join the WIFA community and usher in a new wave of opportunities. TeamUp and WIFA are also hosting a free webinar for all females in the fitness industry and allies on “Empowering Women in Fitness”. To register for their free webinar, all you need to do is sign up here.

About TeamUp: TeamUp, a DaySmart Company, is user-friendly management software for fitness businesses. Since 2012, TeamUp has developed a unique customer-centric software and service that has enabled thousands of business owners to build thriving businesses through strong connections with their customers. TeamUp’s people-first approach has led to multiple industry awards and is consistently rated by customers as one of the most recommended solutions for fitness industry businesses. For more information on TeamUp visit

About WIFA: The Women in Fitness Association (WIFA™) is the for-impact, global organization supporting the careers of all Women in Fitness.

WIFA™ exists to champion the ambitions of those that identify as women working in the fitness sector. We build networks, support systems, career development paths, and create opportunities to help you thrive.

We are advocates for initiatives in the fitness sector that shift us towards a more diverse, equitable, and inclusive future.

WIFA™ is a non-profit organization funded by our members and partners. In return, WIFA's members and partners get promotion, community support, exclusive resources, and special events. To learn more about WIFA visit