Why URL shorteners give value to SMS campaigns

It is no question that the health and fitness industry has adopted text message (SMS) marketing because of the proven results that the medium introduces to communication strategies. SMS marketing campaigns include text to communicate, pictures to illustrate and URLs to direct recipients to long-form content that may not fit in the text message itself. You already know what URLs are right? A shortened URL or truncated URL is the same thing, just shortened. Like URLs, shortened URLs are a string of text, numbers and symbols that take you anywhere they are pointed to on the web. So how did they become so relevant to SMS marketing?

A Brief history 

A little historical review never hurt to understand how some things in SMS marketing have come about. Also so you can understand the value behind URL shorteners and what they allow you to do as a text message marketers. Back in the in the late 1980’s a communication technology committee called the European Telecommunications Standards Institute(ETSI) created the Global System for Mobile communications (GSM) which is basically a network that still exists today and in the most simple way to put it, is the cellular network that all mobile devices use to transfer information such as text, calls, pictures, and videos. What the GSM instated at that time that would mean so much today is the 160 character limit for text (SMS) messages itself! The reason explaining why they did this is pretty technical so if you want to learn more about that visit wikipedia. You have probably received a text message with a shortened URL before. Advanced SMS messaging software should allow you to grab any URL on the web and convert it to a shortened URL. There are many important reasons why shortened URLs create value for your SMS campaigns.

Conserving character space

Shortened URLs give text message marketers more characters to use because they free up space. That means there is more contextual opportunity to put more rhetoric around your outreach. Interesting how legislation can lead to feature ingenuity. We can almost thank the GSM.

Safe and secure

Another appealing trait of shortened URLs is that they are completely reliable and secure. Textmunication’s SMS marketing software should allow you to generate unique shortened URLs within the dashboard on the go and add them directly into your campaigns.

Automatically generated

Another great feature about Textmunication’s URL shortener is that you don't have to figure out your URL string on your own. Our software does it for you, making it simple, quick and easy.

URL click tracking

Click reporting is a strong engagement tool that helps you measure the effectiveness of your campaigns. Textmunication has URL click tracking technology behind all of the shortened URLs created through the system. Whether you're sharing a link to a visual promoting an offer, a digital scratcher or any URL to anywhere on the web. If the link is created through Textmunication, you can track it!

How it works

Textmunication’s URL shortener is super simple to use. All you have to do is grab any link on the web, then copy and paste it into wherever you see a URL shortener in Textmunication’s platform. Abc.. 123…

If you want to try a URL shortener for your next SMS campaign, feel free to reach out to us. Just stop by our site and say hello.

Author: texmunications.com