When potential client reaches out to you, how do you help them find their best fit, and are you always the best person for the job? In the fitness and wellness world, the consumer has a plethora of options, especially now that virtual options are multiplying overnight, where they can get their...
This week’s Feature Friday is highlighting WIFA Women, Lindsey Heiserman and Natasha Bellroth!
Lindsey is a business and life coach specializing in helping driven personal trainers create a sustainable and authentic business with long term client retention. As a personal trainer...
Digital Marketing Analytics: We’re All Driving Blind (And that’s okay)
Does this situation sound familiar?
You’re posting on social media (Facebook, Twitter, LinkedIn, Pinterest, maybe even Snapchat and Instagram) regularly. You’re up and running with a marketing...
This week’s Feature Friday is highlighting WIFA Women, Sarah McDaniel and Sabrina Madison!
Sarah is a hands-on, strategic marketer! From long term strategic planning to the nuts and bolts of executing a campaign across print and digital, she is a marketing generalist who can quickly...
This week’s Feature Friday is highlighting WIFA Women, Lucy Adey and Kristina Carter!
Lucy believes that perfect people placement lives at the intersection of art and science. She hand-picks executive go-getters for purpose-driven health and fitness companies. Lucy, along with her...
The importance of a job description is often underestimated. At times, it seems like it is one of those documents that should be created to satisfy a checklist but it is actually very important to those who are job hunting. Writing job descriptions is not as fun as creating a dynamic group...
Everyone will respond in their own way to crisis. Change is not easy for most people and having no certainty or control over key aspects of your life is certainly challenging for all of us.
In a time of extreme crisis in the health and fitness industry, how do we lead well? The lack of ability to...
This is a pre-recorded interview with WIFA Member, Nathalie Lacombe by Two Fit Crazies and a Microphone. WIFA was supported by Two Fit Crazies in interviewing the Accelerate presenters amidst COVID-19.
On this episode we hear from Nathalie Lacombe as she talks about how...
This week’s Feature Friday is highlighting WIFA Women, Anna Taggart and Kathy Giannetti!
Anna graduated from Virginia Tech in May 2016 with my Master's degree in Human Nutrition, Foods, and Exercise. She worked as the Graduate Assistant of Fitness there for 2 years. Prior to...
Fam - there is nothing I love more than a good list. I love making lists, I LOVE checking things off to-do lists, and I love reading “10 Best” or “Top Things” lists. It’s the Type A, organizational monster in me that finds information contained in a well-organized...
Those of us that love Group Exercise know the value that it can bring to a club or studio. There are many stats that speak to the benefits of Group Ex, such as increased retention, higher attendance and more referrals. Group Exercise showed its worth when Covid struck. Who kept our members...
