As the Fitness Industry reopens there has been a strategic effort across the globe to address concerns. For example, Adam Zeitsiff, the CEO of Gold’s Gym was featured on CNN to address how their brand is restructuring their company to remobilize their facilities experience for their members...
This week’s Feature Friday is highlighting WIFA Women, Taylor Moore and Jazel Tricia Serate!
Taylor is skilled in Customer Service, Coaching, Sales, Fitness Training, and Communication. She is a strong community and social services professional with a Bachelor of Science...
It’s the start of a new week and while there is still an incredible amount of work to be done that will result in permanent change, many employers are feeling like we’ve done the hard work.
We sent an email, we donated money, we created space for the team to talk last week, we...
This week’s Feature Friday is highlighting WIFA Women, Carolyn Carson and Andrea Perugini!
Carolyn is an experienced communications professional with a demonstrated history of working in the financial services industry. She is a strong media and communications professional...
As fitness facilities everywhere prepare to reopen, almost everyone has plans for some sort of phased approach to protect their staff and members from COVID-19. Group training in particular presents unique challenges when it comes to keeping your people safe. Yet there are steps you can take to...
This week's Feature Friday is highlighting WIFA Women, Mandi Bateman and Brooklyn Esposito!
Mandi is a Yoga and Pilates instructor by day, and start-up co-founder by night. She is currently working on expanding the reach of fitness and wellness providers by taking the...
This week’s Feature Friday is highlighting WIFA Women, Brittany Shafsky and Yvonne Cameron!
Brittany followed what was expected and spent most of her time dreaming of making a difference or helping others. One day after her son was born, she realized that each of us are in...
WIFA is celebrating our 3rd birthday with a 3 day virtual summit! There will be 6 workouts, 6 speakers, a happy hour and bonus family fun POUND Rockout Workout to end the week with a bang!
We have brought together some of the top speakers and instructors in the industry to share their week with...
Spoiler Alert: It’s really not so fancy!
We’re in a place where virtual and at-home workouts are our new reality and the topic of them always brings up two of my favorite questions:
What type of equipment do you recommend?
What do I actually do with the equipment once I get it?
FIO (latin for “to become”) is the brainchild of Joanna So, Asia’s biggest YouTube fitness star with over 1.2million followers. Joanna decided after 8 years of YouTube content that it might be time to build an Asian based fitness APP and she called on me to discuss the...
