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WE HAVE WORK TO DO.

As a young, dynamic and disruptive sector, shouldn't we be leading the way? 

Breaking the illusion of equality is a team effort. Will you help us?

You can support all  women in the sector by committing to $1,000 USD per year to allow us to provide the support that women are asking for.

Make A Pledge

OUR MISSION

We exist to champion one another to achieve our ultimate potential so that, together, we can create a diverse and inclusive future for our industry. 

Your support of WIFA contributes to our mission of providing all Women in Fitness free access to:

Career Development

Curated toolkits and seminars supporting women's needs in the workplace.

Networking

Monthly HQ hosted networking meet-ups, as well as ambassador hosted regional meet-ups.

Mentorship

Unlimited peer mentorship and strategy partner opportunities.

Community

Access to a supportive, global community of like-minded women in fitness.

I'm In.

WHY IT MATTERS.

At the current pace, gender gaps can potentially be closed in some countries in 50 years.

 If women participated in the economy equal to men It would add up to $28 trillion, to annual global GDP by 2025

 In 2021, 41 women were CEOs of Fortune 500 companies. Only 2 of those CEOs are Black women, and one 1 is transgender.

 The only research about gender equity in the fitness sector was published in 2022.

HERE'S WHAT WE LEARNED...

  • Less women have permanent contracts. 
  • We earn significantly less than our male counterparts.
  • It's not confidence holding us back, we don't feel valued or able to find enough balance with life's demands to be successful in our careers.
  • Mothers feel that they pay a career penalty for taking parental leave.
  • Lack of mentoring and coaching is one of the biggest career progression barriers cited by women.
  • We feel that there is gender bias, and it does hold us back.
  • More than half of women have experienced sexual harrassment and bullying at work.
  • 85% of males surveyed do not feel like there is gender bias in their workplace
  • Just 34% of men surveyed think that gender balance in leadership positions is important
  •  A majority of women feel like gender inequality holds them back at work
  • Women in leadership feel like they had a harder time getting promoted because of their gender. 

A LITTLE MEANS A LOT...

SO...ARE YOU WITH US?

Let's Get To Work

Still Have Questions?
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Who's Doing The Work

Gym Hooky

VividMotion.AI

Skōp

Les Mills

Inspire Brands Asia