Join WIFA™


We exist to champion one another to achieve our ultimate potential so that, together, we can create a diverse and inclusive future for our industry. 

The Women in Fitness Association (WIFA™) is a global for-impact association that facilitates virtual and live events to provide its members with useful information to help promote their professional growth..

WIFA™ is an initiative of The American Council on Exercise, a 501 (c) 3 nonprofit organization.

Let's Get To Work


Breaking the illusion of equality is a team effort, yet many are still reluctant to admit that there are gender inqualities in the fitness sector and beyond. We still have a lot of work to do together.

As a young, dynamic and disruptive sector, shouldn't we be leading the way?

Your support means that we can continue to provide all women in fitness the support and resources that they are asking for.

Career Development

Curated toolkits, seminars, and accredited courses supporting women's needs in the workplace.


Monthly HQ hosted networking meet-ups, as well as ambassador hosted regional meet-ups.


Unlimited strategy partner opportunities, and access to fitness leaders all over the world.


A supportive, global community of like-minded women in fitness.


The only research about gender equity in the fitness sector was conducted by WIFATM and Sport Alliance.

A global online survey was conducted between September 2021 and March 2022, with a total of 679 people working in the fitness industry participating. This data is not representative of the entire industry, but the results provide interesting insights into the structures of the industry.

Here's what we found...

 Less women have permanent contracts. 

 We earn significantly less than our male counterparts.

 It's not confidence holding us back, we don't feel valued or able to find enough balance with life's demands to be successful in our careers.

 Mothers feel that they pay a career penalty for taking parental leave.

 Lack of mentoring and coaching is one of the biggest career progression barriers cited by women.

 We feel that there is gender bias, and it does hold us back.

 More than half of women have experienced sexual harrassment and bullying at work.

 85% of males surveyed do not feel like there is gender bias in their workplace.

 Just 34% of men surveyed think that gender balance in leadership positions is important.

 A majority of women feel like gender inequality holds them back at work.

 Women in leadership feel like they had a harder time getting promoted because of their gender. 


Let's Get To Work


We couldn't do what we do without these amazing partners and sponsors who are committed to making this world a more equitable place.

With your support we continue to contribute to studies and research, and provide networking, mentorship and skill building to all Women in Fitness.


A HUGE shout out to the many organizations who have helped us grow from day one. Your contribution has made a difference in the lives of women in the fitness sector.
The ripple effect of your generosity continues.  

Thank you.