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Body Neutrality: What Is It and How to Use it With Your Clients

Sep 07, 2023

Body Neutrality: What Is It and How to Use it With Your Clients

By Christin Everson
on July 28, 2023

What was previously a binary model of thinking, either I love my body or I hate it, is now a sliding scale with a middle zone known as body neutrality. Fitness professionals regularly interface with participants in spaces where body critiques may be a consistent part of their dialogue. Body neutrality instead suggests that there are several ways we get to feel about the size or shape of our bodies but that those feelings do not determine our worth or our body's purpose. Fitness professionals can make a difference in our participant's experiences by modifying how we discuss body size, body image, and its relatedness to health.  


Body Neutrality: Recognizing that a body that exists is important and is worthy of love and respect, no matter what. 

Coined in 2015 by Anne Poirier, this philosophy is a shift in the body image perspective. Rather than looking to qualify the body's appearance as good or bad, we can find nuance in our feelings. Recognizing that some days we might have strong feelings of love, while other days may result in displeasure or no particular feelings at all. We can instead seek to prioritize function over appearance. We can love ourselves without the need to always love our bodies. We can respect our bodies without feelings of excessive positivity or seeking to change our physical form. Our body can simply just be our body. It carries us through life experiences and is not an outward representation of our strength, power, abilities, etc. 

The existence of body neutrality does not imply that body positivity is wrong, but instead, that there is a large spectrum of how people experience their bodies. It’s not as linear as moving from hate to love.  

In the book The Body Liberation Project: How Understanding Racism and Diet Culture Helps Cultivate Joy and Build Collective Freedom, author and ACE collaborator Chrissy King shares the considerations we must be aware of when utilizing body-neutral language: “We have to consider the implications of intersecting identities and the impact that has on one’s ability to practice body neutrality or even acceptance. When an individual has been faced with the challenges of fatphobia, ableism, and anti-Blackness, among other things, it’s easy to see why even being neutral about your body can be a huge feat when you are constantly inundated with messages that tell you otherwise.”  

People's feelings about their bodies are varied, personal, and deep. It’s important to consider this when working with clients and class participants. 


By implementing the concepts of body neutrality, fitness professionals can provide participants of all body sizes and fitness experience levels with exceptional services that more effectively support their overall health. The benefits of utilizing this philosophy include the following: 

  • Creates a More Holistic Experience for Participants: When we utilize body-neutral language with our participants, we make room to center the important and varied health outcomes that participants experience from physical activity. This creates a more holistic and fulfilling exercise experience and allows participants to feel empowered by their efforts. 
  • Attracts & Retains New Participants: Consumers have a wide variety of needs and motivations, and utilizing this philosophy provides an opportunity to connect, attract and retain exercisers that align with it. Conversely, body image or aesthetic-driven fitness marketing has the potential to alienate participants that no longer connect with those standard outcomes. 
  • Enhances Participant Connection & Belonging: Body-neutral messaging demonstrates intention and care to participants. It allows them to feel seen, understood, taken care of, and valued as they are. This increases their connection to you or your business and increases their sense of belonging.  
  • Enhances Self-Efficacy: Participant self-efficacy is enhanced when we focus on the body's function and empowerment and remove expectations of specific body image feelings or responses. 


Here are three ways that you can utilize body neutrality in your work: 

Read the full article here!