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Feature Friday Jan 17, 2020

This week’s Feature Friday is highlighting, WIFA Women, Emily Eckstein and Cassandra Stish! Read on to learn more!

 

Experienced Group Exercise Instructor with a demonstrated history of working in the health, wellness, and fitness industry. Skilled in sales, customer...

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Learn About FIO Jan 14, 2020

FIO (latin for “to become”) is the brainchild of Joanna So, Asia’s biggest YouTube fitness star with over 1.2million followers. Joanna decided after 8 years of YouTube content that it might be time to build an Asian based fitness APP and she called on me to discuss the...

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2020: Say “YES” to Everything to Create Change! Dec 31, 2019

In the spirit of the turn of the decade, it is time to solidify your goals for 2020 and beyond.  Benjamin Franklinsupposedly once said, “If you fail to plan, you are planning to fail.” Sir Winston Churchill is credited with another, often repeated, saying, “Those who fail...

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Special Edition Feature Friday Dec 27, 2019

We are grateful to announce the four new and incredible WIFA Ambassadors! In the name of supporting women in fitness all over the world, We look forward to growing this program in 2020. If you are interested in joining the ambassador team please apply here. Read on to learn more about our...

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3 Ways to Embrace the Changing Face of Aging Dec 23, 2019

By the year 2020, the number of Americans over 50 will increase by 73%. And if you are a fitness professional at any age, serving and/or being a part of this massive group, it’s going to require some fine-tuning. We are so fortunate to live our passion and work in an industry where we can...

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Feature Friday Dec 20, 2019

This week’s Feature Friday is highlighting, WIFA Women, Ann Tribone and Chris Bourgeois! Read on to learn more!

Meet Ann – the owner of Viv Cycle in Denver, CO. Ann grew up in the suburbs of DC and then moved to Atlanta, where she went to college and subsequently started her corporate...

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How to Overcome the Fear of Public Speaking: how one step out of my comfort zone became the best experience of my life! Nov 19, 2019

My heart is pumping like crazy, my hands are sweaty and I know that my mouth will get dry. I will speak way too fast, begin to stutter and turn red like a tomato… that was me, just before I had to present the FIBO USA strategy in front of 30 international co-workers.

I hated public...

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The Key to Having a Fly Social Media Presence in Fitness Nov 12, 2019

Social media is a powerful force in any marketing plan. More than 3.48 billion people are on social media, and it continues to grow in popularity each year. As the 30 million dollar fitness industry continues to grow, how will your center set itself apart?

Check out our 6...

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Dialing up the Emotional Experience in Your Class or Studio with Emma Barry Nov 05, 2019
In a world where everything is becoming more automated and on-demand, we as fitness professionals and studio owners don’t just have to compete with the studio down the road, but Netflix or on-demand workouts as well! This means our classes and our studios have to become a special place...
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In Being Authentic: Shameless Plug For Women In Fitness Oct 29, 2019

You spend years working a job. Maybe you didn’t care for the “job.” Maybe you loved it, but you loved the world of fitness more and felt a calling to solve a problem to get this world moving more. Maybe you yearned for crafting your own business. Whatever the means may have...

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Welcome to the Newest WIFA Ambassador: Kelly Thorne Oct 15, 2019
Kelly found her passion early on in her career as a Personal Trainer. Over the past 18 years her commitment to helping others achieve their goals evolved from clients to leaders in the Fitness Industry. As the VP of Studio Fitness at Movati Athletic, Kelly is responsible for the strategic growth,...
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WIFA Mentioned in Forbes Article Alongside Struct Club Oct 14, 2019

8 Startups Land Partnerships With Comcast NBC Universal Lift Labs Following The Accelerator Program, Powered By Techstars

"...Struct Club elevates how music-inspired fitness instructors choreograph and deliver classes. The team welcomed its first paying customers, piloted the platform in the...

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