FIO (latin for “to become”) is the brainchild of Joanna So, Asia’s biggest YouTube fitness star with over 1.2million followers. Joanna decided after 8 years of YouTube content that it might be time to build an Asian based fitness APP and she called on me to discuss the...
In the spirit of the turn of the decade, it is time to solidify your goals for 2020 and beyond. Benjamin Franklinsupposedly once said, “If you fail to plan, you are planning to fail.” Sir Winston Churchill is credited with another, often repeated, saying, “Those who fail...
We are grateful to announce the four new and incredible WIFA Ambassadors! In the name of supporting women in fitness all over the world, We look forward to growing this program in 2020. If you are interested in joining the ambassador team please apply here. Read on to learn more about our...
By the year 2020, the number of Americans over 50 will increase by 73%. And if you are a fitness professional at any age, serving and/or being a part of this massive group, it’s going to require some fine-tuning. We are so fortunate to live our passion and work in an industry where we can...
This week’s Feature Friday is highlighting, WIFA Women, Ann Tribone and Chris Bourgeois! Read on to learn more!
Meet Ann – the owner of Viv Cycle in Denver, CO. Ann grew up in the suburbs of DC and then moved to Atlanta, where she went to college and subsequently started her corporate...
My heart is pumping like crazy, my hands are sweaty and I know that my mouth will get dry. I will speak way too fast, begin to stutter and turn red like a tomato… that was me, just before I had to present the FIBO USA strategy in front of 30 international co-workers.
I hated public...
Social media is a powerful force in any marketing plan. More than 3.48 billion people are on social media, and it continues to grow in popularity each year. As the 30 million dollar fitness industry continues to grow, how will your center set itself apart?
Check out our 6...
You spend years working a job. Maybe you didn’t care for the “job.” Maybe you loved it, but you loved the world of fitness more and felt a calling to solve a problem to get this world moving more. Maybe you yearned for crafting your own business. Whatever the means may have...
8 Startups Land Partnerships With Comcast NBC Universal Lift Labs Following The Accelerator Program, Powered By Techstars
"...Struct Club elevates how music-inspired fitness instructors choreograph and deliver classes. The team welcomed its first paying customers, piloted the platform in the...