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Why Marketing & Branding is the Key to Success in the Fitness Industry Jul 15, 2022

Why Marketing & Branding is the Key to Success in the Fitness Industry
Author: Chelsea Ann Stewart

As a woman who has been in the fitness industry for 11 years, I know first-hand how tough it can be to “make it" to “stand out” to "be unique.” And it...

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Power Women Don't Do It All Jul 06, 2022

Power Women DON’T Do It All. By: Sarah Grace

Welcome to the world where power women do not do it all - and before you scoff and say, “yeah right,” just think for a moment about all your tasks in your life. How much of what you do is actually for you? When you...

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When Passion Becomes Burnout Jul 06, 2022

When Passion Becomes Burnout

By: Sarah Grace

Getting into new jobs that revolve around your passion, especially when it comes to group fitness and personal training, can be exciting, but what happens one day when you wake up and are no longer excited by that? Is that a loss of interest? Does that...

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These Improv Skills Can Make You A Better Personal Trainer Jul 06, 2022

Mindy McHale creates safe spaces for women where they can become stronger. She is a certified personal trainer through the American Council on Exercise, an experienced group fitness instructor and the owner of StrongerNow, a women-focused wellness community.

 

Mindy believes that women...

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What Does Leading By Example Even Mean? How to Create True + Lasting Impact as a Woman Jul 04, 2022

What Does Leading By Example Even Mean? How to Create True + Lasting Impact as a Woman

By: Sarah Grace

As a woman, it is often hard to live each and every day without feeling like eyes are on us at all times, judging us and leading to us second guessing ourselves constantly. Even when we...

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WIFA Announces Their Newest Partnership With Fit4Mom May 03, 2022

For immediate release

The Women in Fitness Association Announces their newest partnership with Fit4Mom. 

Denver, CO – May 3, 2022 The Women In Fitness Association is thrilled to announce the partnership with FIT4MOM. 

FIT4MOM is the nation’s leading company...

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WIFA Waves Episode 48 | Finding Your Zone of Genius with Katie Hendricks Mar 24, 2022

Today on WIFA Waves, Lindsey talks U.L.P.'s (Upper Limit Problems) and finding your Zone of Genius with Kathlyn (Katie) Hendricks, Ph.D., BC-DMT*. Katie is an evolutionary catalyst, contextual disruptor and freelance mentor who has been a pioneer in the field of body intelligence and conscious...

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To Franchise or Not to Franchise? That is the Question. Feb 28, 2022

This content is sponsored by Fit4Mom.

According to a MetLife survey, "nearly half of all women say that the pandemic has negatively impacted their career path", while "56% of women say they've thought about a career change during the pandemic" (double the 1 in 4  who felt that way in...

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WIFA Waves Episode 46 | Do I Have What it Takes to Buy a Business? Feb 19, 2022

On episode 46 of WIFA Waves, Lindsey is joined by Elizabeth Kramer. Elizabeth is the owner of NW Women’s Fitness and a member of the FitLife Board of Directors. She is a talented corporate leader, a shrewd investor, and impassioned mentor, and a huge advocate for work-life balance.

...

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Is Hustle Culture Becoming Burnout Culture? Jan 20, 2022

Is Hustle Culture Becoming Burnout Culture?

By Tahnee Donkin

As women, we often feel pressured to be everything to everyone. We’re hustling to prove ourselves in an unrealistic attempt to be superwoman. Don’t get me wrong, as women we CAN have it all… but burnout isn’t...

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WIFA Waves Episode 43 | All Things Purpose and the WIFA L.E.A.D. Program Dec 31, 2021

On episode 43 of WIFA Waves, Jennifer and special guest co-host, Maike Kumstel, talk all things purpose and the WIFA L.E.A.D. program!

What is L.E.A.D. you ask? Is stands for Leadership through Elevation, Awareness and Discovery. Jennifer and Maike are joined by WIFA L.E.A.D. coaches, Ashley...

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Mindset Determines How Well You Reach Your Goals Dec 28, 2021

By Melissa Crews

If you want to reach your goals, you should start with your mind first. Goal setting is a tool that we can use to reach a desired outcome. For many however, completing goals becomes a challenge. One of the main reasons why individuals do not complete intended goals is because of...

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