WIFA (Women in Fitness Association) is aspiring to bring EVERY woman working in fitness and wellness, FREE access to career development, networking, and mentorship. We are calling on the industry to make this happen – Here is WHY.

According to the World Economic Forum, at the current pace,...

For immediate release

The Women in Fitness Association Announces their newest partnership with Fit4Mom. 

Denver, CO – May 3, 2022 –The Women In Fitness Association is thrilled to announce the partnership with FIT4MOM. 

FIT4MOM is the nation’s leading company...

The Women in Fitness Association (WIFA) is thrilled to welcome 8 powerhouse women to the Ambassador team. These women represent regions from all over the world and are working to make big changes in the fitness and wellness industry.

Meet the newest Ambassadors

Mia Bjorkoos | Sweden
Born...

WIFA Discovers the Hottest New Speakers and Writers in the Fitness Sector!

When WIFA (The Association for Women in Fitness)  launched the Speaker's and Writer's Academy as a pilot in June 2021, they didn't expect it to sell out in three days.  They didn't expect ACE to award it with...

[2 August, 2021] Myzone is proudly teaming up with the Women in Fitness Association (WIFA) for its Run the World campaign this October, helping to empower women in the fitness industry and raise money for charity.

Run the World is a virtual race taking place twice a year, powered by WIFA. This...

San Diego, Calif., May 19, 2021 – American Council on Exercise (ACE) and the Women In Fitness Association (WIFA) reached a new milestone in their partnership with the launch of the WIFA Growth Grant, a scholarship that provides current ACE Certified...

EuropeActive and the Women in Fitness Association (WIFA) have announced today, 8th March, International Women's Day, the signing of a Memorandum of Understanding (MoU) which lays down the terms in which both sector representatives will strengthen their international cooperation to ensure...

Jennifer brings a strong, extensive background in marketing, product development and operational roles with over 20 years of experience in the fitness sector.  Jennifer’s addition highlights WIFA’s extra global ambitions and focus as this North American Hybrid has been working...

It is no question that the health and fitness industry has adopted text message (SMS) marketing because of the proven results that the medium introduces to communication strategies. SMS marketing campaigns include text to communicate, pictures to illustrate and URLs to direct recipients to...

(Denver, CO) September 25th, 2020 For immediate release: The Women in Fitness Association Announces the 2020 New Board of Director Appointments.

The Women in Fitness Association (WIFA) has just completed their third round of board appointments, and is pleased to announce five new directors and...

As the Fitness Industry reopens there has been a strategic effort across the globe to address
concerns. For example, Adam Zeitsiff, the CEO of Gold’s Gym was featured on CNN to address
how their brand is restructuring their company to remobilize their facilities experience for their
members so...