Back to Blog

Feature Friday

blog feature friday fitness members the women in fitness association wifa women women in fitness association women leaders womeninfitnessassociation Nov 02, 2018

WIFA is proud to feature two lovely ladies that are doing great things. Read on to learn about, WIFA members, Deborah Goldberg and Keli Roberts!

Innovative Australian Fitness Entrepreneur, experienced Distributor & Marketing Agent for Fitness Programs, Business Development , Merchandise & E-Commerce in the APAC region.

Launched Zumba Fitness & Piloxing in the APAC Region as an exclusive distributor for both instructor trainings & merchandise. Recently launched an app for instructors called Subaclass and July 2018 launch an online platform called AirFitness which connects consumers with Fitness Professionals.

Connect with Deborah here! 


Growing up in Australia, from a very early age I was active and involved in competitive sports. I especially loved swimming, track and field, Net Ball (like basketball, but with no back board and no dribbling) and synchronized swimming. After l left school I worked as a model and actress in Australia and Europe but found the lifestyle unhealthy and the work unsatisfying, plus it made me feel like I was never good enough. Modeling left me with very low self-esteem.

After quitting modeling, I got certified to teach fitness through ACHPER, Australia’s top fitness certification and soon after started teaching classes. Initially, I taught to put myself through theater school, but found I was happiest teaching classes, so I quit acting all together and moved full time into the fitness industry. I had found my true passion, teaching fitness!

After several years of teaching in Australia and New Zealand, I decided to come to America to continue my education and take the ACE certification for Group Exercise and Personal Training as well as the AFAA certification. After passing all my exams I started teaching at Voight, which was THE place to teach at that time. It was through my classes at Voight that I built my personal training clientele.

Within a few months I found myself teaching Hollywood’s elite, my group classes had celebrities such as Nicole Kidman, Janice Dickinson, Beverly Johnson, Lauren Hutton and Jennifer Grey. My personal training clientele included Cher, Kirstie Alley, Jennifer Gray, Jennifer Jason Leigh, Susan Dey and Faye Dunaway.

Around that time I shot a step, legs and abs video with Cher. It was an unusual celebrity video because I was leading and Cher was following. We worked hard and had a lot of fun doing it. It was such a success and so well received that CBS/Fox (who produced Cher’s video) contracted me to do my own series and that’s how my video career started....

Read Keli's full story here!