Feature Friday

WIFA is proud to feature two lovely ladies that are doing great things. Read on to learn about WIFA members, Vickie Helson and Joanne West!

A seasoned business leader and strategist, I connect the dots between business, creative, technology and people. I've held executive roles with unicorn scale-ups, fresh startups, incubators, growing mid-size companies, as well as forward-thinking corporates and governments. Internationally minded, I've lived and worked in New Zealand, Australia, Thailand and Vietnam. I have 20 years of experience in technology businesses including mobile, cloud, eCommerce, Fintech, AI/Big Data, telco, eHealth. Also experience in tourism, hospitality, fitness, and retail industries. I have a strong interest in education and mentoring, and am pursuing further academic studies.

Connect with Vickie here!

Joanne West is a Singapore based Fitness Entrepreneur, with an avid passion for the health, fitness and wellness industries and over 10 years professional experience. Recent projects and achievements include the design and implementation of strategic plans for growth & new business opportunities within the Singapore fitness industry, for one of Singapores largest fitness education academies FiT, international collaboration with the Global Confederation of Registers for Exercise Professionals and the development of FitnessSG. FitnessSG is the largest online fitness gateway in Singapore, working to empower the local industry, elevate standards and generate new opportunities for fitness. This platform offers opportunity for connectivity, elevation and growth, as we continually encourage collaboration and committed to enhancing the fitness profession. Joanne's most recent accomplishment as Co-Founder of ExPRO Fitness Convention, is bringing together global influencers, world-class speakers, leading brands and businesses to engage with industry Exercise PROfessionals in one purpose build industry hub. With a vision to offer new networking and collaboration opportunities, compelling and empowering content, engaging international education and encouraging our professionals and leaders to foster an innovative and world class approach to fitness.

Connect with Joanne here!