Join WIFA™
Tech for Trainers Nov 06, 2018

I’m certain experts have given you great advice regarding the power and usefulness of technology in our field. I, however, will not. And I love technology. The efficiency and multitasking it allows makes me swoon as a small-business owner. Learning from tech experts is a joy for me as an...

Continue Reading...
Feature Friday Nov 02, 2018

WIFA is proud to feature two lovely ladies that are doing great things. Read on to learn about, WIFA members, Deborah Goldberg and Keli Roberts!

Innovative Australian Fitness Entrepreneur, experienced Distributor & Marketing Agent for Fitness Programs, Business Development , Merchandise...

Continue Reading...
Mindfulness Practices for Kids: Why We Need to Start Them Young Oct 30, 2018

I’ve been struck recently by the importance of the TD Bank ads surrounding teaching our children about money. Speaking for myself, I can certainly say I learned the hard way on this road. Interestingly enough, until the last few years we’ve also maintained the same attitude around...

Continue Reading...
Feature Friday Oct 26, 2018

WIFA is proud to feature two lovely ladies that are doing great things. Read on to learn about, WIFA members, Marisa Hoff and Valorie Gutzman.

I have had the opportunity to be a part of the health & fitness industry for the last eight years and I love it! I have been an intricate part of...

Continue Reading...
Be Selfish Now so You’ll Be Selfless Eventually Oct 23, 2018

Selfishness and selflessness are two sides of the same coin. As the ancient Taoist religion of China teaches us, there is no such thing as something completely good or something completely bad. There cannot be darkness without light, as there cannot be hot without cold. The same thing holds...

Continue Reading...
Feature Friday Oct 19, 2018

WIFA is proud to feature two lovely ladies that are doing great things. Read on to learn about, WIFA members, Carolyn Erickson and Rebecca Lee!


I have over 31 years of experience in the health and fitness industry. My diverse background includes , P and L management, operating and overseeing...

Continue Reading...
The Move Daily Pillars of Health Oct 16, 2018

Back in my college years I remember a professor asking the class: “Who here is healthy? Raise your hand.” It was a great question, and although many students raised their hand, most did so with hesitation: “I think I’m healthy?” was the overwhelming sentiment of the...

Continue Reading...
Feature Friday Oct 12, 2018

In 1988, Denise Imbesi, the woman behind the music, a DJ and instructor, saw a need for pre-mixed compilations. Instructors were still using record players to mix music and record it on cassette for their classes and individual training sessions, and if the tape broke it was back to square...

Continue Reading...