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Feature Friday

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This week’s Feature Friday is highlighting WIFA Women, Danielle Smallwood and Jenifer Morrison!

Danielle is a fitness industry veteran with a wide range of expertise in business analysis, project management, customer service, client retention, consultative sales, marketing and social media, staff development, process improvement, and day-to-day business operations and management. She is passionate about health and fitness, and she thrives on developing client relationships and identifying and implementing effective business solutions to maximize profitability and growth.




Connect with Danielle here! 


Jenifer serves as the Association Director of Group Exercise for the YMCA of Metropolitan Dallas. She is a results-driven & authentic leader specializing in recruitment, instructor development, and program implementation to build stronger communities. Jenifer supports 16 YMCA locations and directly oversees over 250 instructors. Jenifer's passion started as a member turned instructor. She is currently certified in Les Mills BODYJAM, BODYCOMBAT, SH'BAM, and BODYSTEP. Jenifer continues to teach because as she says, "Never forget where you came from."




Connect with Jenifer here!


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